When all other revenue streams are taken into account-sales of the track on iTunes, live shows, endorsements, etc.-Psy’s wealth swells to somewhere between $8 million and $10 million, with almost all of it being traceable back to the silly horsey dance. It should be made clear that $2 million figure mentioned above is from YouTube advertising alone. Psy chose for others to be able to use his track, and is raking in money from the 40,000 or so parody videos, lyric videos and the like that all use “Gangnam Style”, though calculating how much is a daunting task. Often record labels will quickly remove copies of new singles, so as to centralize views to the one they have uploaded. YouTube has a system for detecting when copyrighted material is being used in a video, and should it be found, the content’s owner has the choice of either taking that video down or getting a share of the advertising revenue. Interestingly, Psy is making money every day not just from his own video(s), but those of other users from around the world. Videos are obviously much more expensive than the other option, and YouTube won’t release information regarding how many of each ads were placed with “Gangam”. On top of that, YouTube offers two kinds of ads: small banners that pop up during the video, or full video ads that play before the clip. Also, costs for advertising vary around the world, and the value of various international currencies being used here need to be considered. Ad placement in the “Gangnam Style” video is worth a lot more to a South Korean company like Samsung than it is to Ford. Making numbers slightly more complicated is the fact that costs for advertisers are not equal, as they shouldn’t be. What is known is that YouTube keeps half of earned ad revenue, with the remainder going to whomever owns the content. While YouTube has partner programs with many content creators, the deals they have made with all of them are secret, and can vary widely. While it may seem like how much money a person has made from a certain product would be fairly straightforward, in this case it is actually tricky to figure out. Breaking down their figures, it can be surmised that Psy has earned just under $2 million from YouTube ads, almost all of which come from the “Gangnam Style” clip. While there is quite a bit of debate about how much the singer really has earned, the New York Times quoted a video ad buying platform named TubeMogul in reaching a figure.
0 kommentar(er)
